Following these teachings, what began as a humble start-up has now grown into a thriving, multi-million dollar company, selling products in more than 10,000 stores across the United States and Canada. In Fully Alive, Tyler Gage shares his spiritual adventures and the business savvy that helped him create RUNA, a tea and energy drink company that collaborates with the indigenous people of Ecuador to harvest the "master plant" guayusa, revealing a centuries-old guiding philosophy for building a sacred way of living that he discovered through Amazonian shamanism. Summary "In the spirit of Adam Braun's The Promise of a Pencil and Blake Mycoskie's Start Something That Matters, Fully Alive tells the story of an astoundingly successful young entrepreneur's immersion in Amazonian indigenous spirituality and how he integrated the lessons he learned to build a successful, socially responsible company, live a purposeful life, and make a difference in the world.
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